SAMUEL JOHNS
Editor X Creative

MOBILE TEST

 

VIDEO EDITORSAM JOHNSLONDON, UK
Still from Adidas — The Neighbourhood Track Still from Adidas — The Neighbourhood Track Still from Adidas — The Neighbourhood Track Still from Adidas — The Neighbourhood Track Still from Adidas — The Neighbourhood Track Still from Adidas — The Neighbourhood Track
02   /   ADIDAS

THE
NEIGHBOURHOOD
TRACK

Noah Lyles asks the question, “Ever seen a track on the neighbourhood street?”

Brand Film, 2024

BE KIND. REWIND.
ADIDAS — THE NEIGHBOURHOOD TRACK, 2025
Still from England Football — Dear Younger Me Still from England Football — Dear Younger Me Still from England Football — Dear Younger Me Still from England Football — Dear Younger Me Still from England Football — Dear Younger Me Still from England Football — Dear Younger Me
11   /   ENGLAND FOOTBALL

DEAR
YOUNGER
ME

What would you say to the child you once were, and the dreams you held?

Social Campaign Film, 2022

BE KIND. REWIND.
ENGLAND FOOTBALL — DEAR YOUNGER ME
08   /   DR. MARTENS

DR.
MARTENS

The 2976, 1460, 1461 collection.
Broken in once, worn for a lifetime.

Brand Film, 2024

BE KIND. REWIND.
Dr. Martens — West Ham translucent VHS cassette
Dr. Martens VHS spine one Dr. Martens VHS spine two
PHIL FODEN
ENGLAND FOOTBALL — DEAR YOUNGER ME, 2022
Still from TNT VS WWE Still from TNT VS WWE Still from TNT VS WWE Still from TNT VS WWE Still from TNT VS WWE Still from TNT VS WWE
12   /   TNT VS WWE

TNT SPORTS
WWE

Are you not entertained?

Promo, 2023

BE KIND. REWIND.
TNT VS WWE
01   /   GAFFER

GAFFER

A four part documentary charting the rise and fall of a football manager, and why it almost always ends in tears.

Documentary series, 2024

BE KIND. REWIND.
Gaffer Episode 1 VHS cassette
Gaffer Episode 2 VHS spine Gaffer Episode 3 VHS spine Gaffer Episode 4 VHS spine
05   /   UNDER THE SKIN

UNDER
THE SKIN

West Ham, Nottingham Forest, Aston Villa
Football, Fans, Culture.

Short Documentary, 2024

BE KIND. REWIND.
Under the Skin — West Ham translucent VHS cassette
Nottingham Forest VHS spine Aston Villa VHS spine
Tudor This Land film still 1 Tudor This Land film still 2 Tudor This Land film still 3 Tudor This Land film still 4 Tudor This Land film still 5 Tudor This Land film still 6
10   /   TUDOR

THIS
LAND

Where more is never enough
and enough is never the end

Brand Film, 2022

BE KIND. REWIND.
TUDOR — THIS LAND
Adidas Predator film still 1 Adidas Predator film still 2 Adidas Predator film still 3 Adidas Predator film still 4 Adidas Predator film still 5 Adidas Predator film still 6
07   /   ADIDAS

ADIDAS
PREDATOR

Eat. Sleep. Predator. Repeat.

Brand Film, 2025

BE KIND. REWIND.
ADIDAS — PREDATOR
The Game That Made Us film still 1 The Game That Made Us group walking through snowy landscape
The Game That Made Us young footballers on pitch
09   /   THE GAME THAT MADE US

THE GAME
THAT MADE US

A global documentary exploring the organisations breaking down barriers and bringing people together through football.

Short Documentary, 2025

BE KIND. REWIND.
THE GAME THAT MADE US
Qatar Airways film still 1Qatar Airways film still 2Qatar Airways film still 3
03   /   QATAR AIRWAYS

QATAR
AIRWAYS

A commercial starring David Beckham, bringing together Qatar Airways and the UEFA Champions League.

Commercial, 2026

BE KIND. REWIND.
QATAR AIRWAYS
Still from ITV — WE’RE ALL IN Still from ITV — WE’RE ALL IN Still from ITV — WE’RE ALL IN Still from ITV — WE’RE ALL IN Still from ITV — WE’RE ALL IN Still from ITV — WE’RE ALL IN
04  /  ITV

ITV
WE’RE ALL IN

Getting the nation ready for the biggest FIFA World Cup yet with ITV's World Cup sweepstake.

Commercial, 2026

BE KIND. REWIND.
ITV — WE’RE ALL IN
06   /   MELTWATER

MELTWATER

Kim Cattrall takes centre stage in a stylish campaign celebrating the power of staying one step ahead.

Brand Campaign, 2026

BE KIND. REWIND.
Meltwater VHS cassette
Meltwater Reputation VHS spine Meltwater LLM VHS spine Meltwater Global Data VHS spine